What is SEO?

SEO (Search Engine Optimization) is one of the ways by which you can promote your online business. The essence of SEO is such activities that Google will consider a site valuable, which will show it higher in search results. Website optimization consists in conducting activities on the site (on-site) and off-site. In addition, content on a website is extremely important in SEO. The better the texts appear on the site (both in terms of language and content), the better Google will evalsuate the entire site.

In this article, we present the advantages of SEO, which – we hope – will dispel your doubts about starting positioning activities. Below are seven SEO benefits that will affect the development of your business.

Seven reasons to invest in SEO

A. Visibility on Google
98.38% of users use Google search engine (data from September 2019 according to Paraphrase-Online.com). Of this huge number, a really negligible percentage goes to the other side of the search engine – that’s why you should make sure that your keywords get the highest possible page rank. Because it is using the Google search engine that customers look for information about products and services.

The higher you go to Google, the greater the chance that a potential customer will visit your site. The benefits of SEO in the form of visibility will translate into more website traffic.

B. SEO is an opportunity for small businesses
Promoting a site on which no previous positioning activities were conducted can take from six months to even several years. For some this may seem like a long period of time, however, the effects that the website will get – if only the actions are performed correctly – can last for years.

Search engine optimization is a long-term process – stopping website optimization may result in a decrease in visibility, because Google focuses on promoting websites that are constantly expanding. In addition, remember that if you give up positioning activities, you give competitors who know the advantages of SEO, the opportunity to chase you away in search results. Regular investment in SEO brings enormous benefits, especially to growing businesses that are unable to spend on promoting such large budgets as large corporations.

With a constant budget, you build visibility of your online business for years. SEO benefits are also such that after a while you don’t have to (but you can, the effects will be even better) increase your budget significantly.

C. SEO is profit for the company
Investing in positioning with a reasonable budget and maintaining business continuity will ensure a return on investment. That is why it is worth starting a cooperation with a marketing agency, which will not only conduct a detailed audit of your website, but also plan activities for the next months, so as not to burn your budget.

A good SEO agency will not only prepare a plan for you, but will also constantly monitor the growth of individual keywords and will ensure the visibility of your website. However, don’t be put off by the lack of results after 3 months – it’s not like you don’t have any benefit from SEO. As we mentioned in point B. for SEO to be profitable, the site should be positioned for at least half a year.

The benefits and advantages of SEO are enormous when it comes to your company’s earnings. Positioning is an investment that after some time (depending on many factors, e.g. industry or your budget) will bring you significant profit while maintaining a low budget.

D. SEO is cheaper in the long run
The advantages of SEO are also a constant budget and growing effects. A well prepared SEO strategy can be cheaper than other forms of online advertising. The first half of the year is mainly an investment that, compared to other PPC ads, may seem unprofitable at first glance. However, if you survive the first phase, in which you mainly invest, then you will later appreciate these seemingly unprofitable positioning activities.

For paid advertising methods, you must pay to see results and traffic on the site. In the case of SEO after the first phase, traffic is still growing (organic searches) despite the same budget. Positioning conversions for long-term activities are simply more effective.

After some time, organic traffic continues to grow while maintaining the same budget. The costs of positioning activities do not increase drastically, as in the case of other forms of online advertising. These SEO advantages will also allow you to set a firm budget for the months and years ahead.

E. Local SEO will attract customers from the area
SEO also brings benefits to the local market. Google has long been giving users results that are based on their geolocations (e.g. GPS locations).

How does it look in practice? You enter “cheap hairdresser” or “good patisserie” on Google, ignoring the city, and Google based on your locations will show you the results of the nearest premises in the current area. Most of the answers to queries that the user directs to the search engine are personalized. The advantages of SEO are different, but for smaller businesses this is one of the most important, if not the most important: local positioning is also cheaper than global positioning, and for some industries it is also much more effective. A good SEO agency will tell you which type of positioning will be most profitable for your business and what exactly benefits SEO will give you.

Local positioning is often cheaper and more profitable for small businesses that address their offer to the local market.

F. SEO will show you as an expert
What are the benefits of SEO besides increasing sales? Positioning increases the visibility of the website on the internet, which translates into greater customer confidence in the brand. SEO activities also include content marketing, i.e. creating valuable content from the user’s point of view.

The more answers your questions find on your site, the faster Google will notice and position you higher. And the higher the page is on Google, the more likely they are likely to be trusted by its customers. SEO will help you achieve the image of an expert on the web, and will also show users that your employees are very knowledgeable and not afraid to share it. The more substantive content you provide to users, the more likely they will buy a product from you or pay for the service, believing that you know what you are doing. The advantages of SEO are not only influenced by increasing sales – it also increases brand awareness in the eyes of your potential customers.

The higher your business is on Google, the more likely Internet users will trust you. And people prefer to buy from experts and trusted sellers, than unknown companies.

G. SEO is advertising reaching a specific group of recipients
SEO will allow you to reach people actually interested in your offer. In the case of e.g. billboards or outdoor advertising, the message reaches both people who would be interested in leaving you money and people who will never use your services. Positioning allows you to create a model persona and match both queries and answers to the user who is your potential customer.

With well-conducted SEO activities, you don’t have to worry that part of the budget reaches people who are not interested in your offer.

What are the benefits of positioning?

Website positioning can give you above all real profit from business – sales and customers. By climbing the next positions in the search results, you have a great opportunity to reach more people who want to buy your product or use your services. The higher you go on Google, the better chance you have of increasing inquiries. And that’s what you mean, right?

Website positioning process

SEO is a long-term process worth investing in. However, it is difficult to run your own business – hiring employees, taking care of orders or accounting as well as the quality of the goods or services provided is time-consuming enough. Therefore, you should not make decisions about independent positioning hastily. In SEO agencies, positioning is done by teams consisting of several people. These are, among others, positioners, client supervisors or copywriters. Each person is responsible for a different aspect of positioning, thanks to which they can 100% focus on performing specific actions for your company. Thanks to cooperation with an SEO agency you have the chance to significantly increase your revenue.

Combining strategies

We encourage you to combine different e-marketing strategies. The combination of SEO and PPC ads, i.e. Google Ads, is particularly effective under the influence of conversions. Google Ads drives sales in the first phase, when positioning will work on itself, and then will support (with a lower budget) organic traffic, obtained through SEO.