There are at least several reasons to have unique content. First of all, this has an impact on the usability of our site for Internet users. Legal aspects are also important, as well as improving the internal optimization of the website, which also translates into the visibility of the page in the search results. You should also not forget about other services that support the visibility of the site on Google, like the Google My Business service.

The user, once again hitting the same or very similar content, may feel frustrated. However, if we are the only one to provide him with qualitative content, which in addition will contain a solution to his problem – he will stay on our site for longer.

Legal problems are possible when the content we add to our site comes from another source protected by copyright. It can be a different blog or company website. Before using such texts or graphics, it is worth contacting the author and try to get permission to use them. Lack of appropriate consent may be associated with severe fines, including financial penalties, and even removal of the entire website from the Internet.

However, one can not hide the fact that SEO is one of the main goals. Having unique content means that we can adjust the content to our website so that it is maximally SEO-friendly. It is important, however, not to publish copies of the text inside the website and outside it. Otherwise, we will be able to talk about the phenomenon of “duplicate content”.

How to avoid duplicate content?

The solution is quite simple. You can always use a free paraphrasing tool, just like Paraphrase Online. Thanks to this solution, you will gain an advantage over the competition and maybe you will be ahead of them in the search results, having the most relevant content. Good quality unique SEO friendly content will make your website appear in the search results. In addition, providing content dedicated to the key word you are interested in will increase the chance for success and achieving your goals.